Pluggio – twitter web application

I have recently started using Pluggio to manage several of my Twitter accounts, including my personal account. Pluggio is a relatively new application and was developed by one man, who is now running this small business. There is a lot of competition out there in twitter application land, many of which are free. Pluggio did start out with a freemium model, but recently went paid only (too many people not converting was creating disproportionate demand on resources and support).

The strap line is: The Helpful Twitter Client, but there is also the follow call-out on the front page:

"Make Twitter Easy. Discover your Content

Grow your Following. Schedule your Tweets
Be the SIGNAL not the NOISE"

Justin, the man behind the site, has been wondering about significantly increasing prices in order to support further development activity, rather than it being done as a bit of a side-line. I posted the response below.

I do not think the product is mature enough or capable enough to support that sort of price increase at the moment, and as a casual user I could not justify the increased expense as much as I like the product.

I think there are too many alternatives that are close enough in capability . Hootsuite in particular comes to mind (I know that is more expensive for comparable usage levels) to make it risky.

You need more paying users [SBO*] – assuming your hosting can scale at low cost – and you will only get them with suitable marketing (ah, the old catch-22).

The unique selling points are not obvious enough at the moment in my view for you to be able to capture customers easily. I also think that whilst the videos are a very good idea, the lack of documentation is damaging. It takes a while to find out exactly what the product can do. I know there is a trial, but how do you tempt people in the first place?

I am not a heavy and/or commercial user of twitter, so I am not well placed to provide feedback and what would most appeal to such users. I know that even at this level, the way twitter is used varies considerably. I am not even sure what your target markets are. Larger corporations will integrate with their own tools in many cases. It seems a lot of what the larger users would like to do fall foul of twitter rules (for good reasons in many cases).

You have mentioned a vision for the product several times in various places, but I do not recall seeing it articulated anywhere. Perhaps for commercial protection? Of course, like movies, ideas are worth nothing: it is all about the execution.

How modular is your solution? How independent is the presentation layer (is it easy to provide alternatives presentations, perhaps for other devices – ipad comes to mind of course). I was very struck by a debate in the forum for tweetdeck where several people have been asking for sometime for the ability to be able to change font sizes: such a fundamental requirement of software design, not least owing to accessibility legislation, for many years now, it is amazing that it was not built in from the start but the developers not only did not build it in, but declare they have other more important priorities.

Were this a project in my day job, I would be looking closely at scenarios for usage for different business processes by key clients to see how efficient the workflows are. I get the sense that few of the products are the market have had this kind of thinking applied. Most seem to have very technical routes and have grown organically and many developers live in the myth that "this is all different" and old paradigms do not apply.

I really do hope you find a way to make this work. If I can help, let me know. You have my email address.

* statement of the bleeding obvious

Posted via email from kyber’s posterous

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