Store Loyalty Cards

I like the benefits but I just can’t be bothered to stuff my wallet with loyalty cards and the vouchers I get forced upon me at the till and through the post drive me nuts. I rarely remember to use them.

Whilst I appreciate that the stores want loyalty and therefore a degree of exclusivity, it would be much better for consumers to have them establish a common standard that can be exploited by smartphone apps. This could be a new competitive platform, trading and promoting offers, assisting in shopping, increasing opportunities to make loyalty pay.

 

Leave a Reply